Turning complex data into clear takeaways

VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.


Untangling Terminology within Generative AI & Machine Learning

Understanding what Generative AI and Machine Learning are and why they are of growing importance to marketers.

Top Online Content Destinations

Top Online Content Destinations
Making Sense of Measurement

What’s the Deal with Engagement?

Answers to the most commonly-asked questions about measuring ad engagement, from the factors that increase it to the new metrics helping marketers better quantify it and its impact on a campaign.

What Is?

What Is Changing About TV Currency - May 2023 Update

Understanding what the eventual retirement of C3 and C7 ratings mean for the industry.

Top Online Content Destinations

Top Online Content Destinations
Making Sense of Measurement

What’s the Deal with Identity?

Get a closer look at Identity, the role it plays in video measurement and answers to the most commonly asked questions.

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"The critical things moving forward are the acceleration of competition, more clarity, and the move away from one dimensional metrics."

Sean Cunningham, President & CEO, VAB

CIMM's 11th Annual Converged TV Measurement and Data Summit


Multicultural Marketing Resource Center

This Resource Center is designed to help marketers develop inclusive marketing strategies. Its guides, reports, videos and infographics offer education on the unique media consumption behaviors of Black, Hispanic and Asian consumers and provide marketers with tangible, actionable insights.

Top Online Content Destinations

Top Online Content Destinations
Insights Center

VAB Audience-Based Buying Insights Center

The evolution from a demographic-based TV buying approach to an audience-based one can unlock billions in revenue for brands. So whether audience-buying is a core part of your strategy, you’re “testing and learning,” or if you haven’t yet bought this way, visit our Audience-Based Buying Insights Center to find the data, insights, key takeaways and real-world examples to help you execute your buys confidently and successfully.

What Is? & Glossary

What is TV?

The modern consumer's definition of TV

Top Online Content Destinations

Top Online Content Destinations
Getting Started

Ready to grow your business?

Advertising on multiscreen video is proven to take your business or brand to the next level of success. Whether you are looking to increase website traffic, in-store traffic or both, multiscreen video showcases your message in a safe, engaging, high quality environment.

You have questions. We have answers.

Get immediate access to our Insights library.


VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

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VAB provides innovative thinking to make a lasting impact on your brand’s growth.

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