Untangling Terminology within Generative AI & Machine Learning
Understanding what Generative AI and Machine Learning are and why they are of growing importance to marketers.
What’s the Deal with Engagement?
Answers to the most commonly-asked questions about measuring ad engagement, from the factors that increase it to the new metrics helping marketers better quantify it and its impact on a campaign.
What Is Changing About TV Currency - May 2023 Update
Understanding what the eventual retirement of C3 and C7 ratings mean for the industry.
What’s the Deal with Identity?
Get a closer look at Identity, the role it plays in video measurement and answers to the most commonly asked questions.
Multicultural Marketing Resource Center
This Resource Center is designed to help marketers develop inclusive marketing strategies. Its guides, reports, videos and infographics offer education on the unique media consumption behaviors of Black, Hispanic and Asian consumers and provide marketers with tangible, actionable insights.
VAB Audience-Based Buying Insights Center
The evolution from a demographic-based TV buying approach to an audience-based one can unlock billions in revenue for brands. So whether audience-buying is a core part of your strategy, you’re “testing and learning,” or if you haven’t yet bought this way, visit our Audience-Based Buying Insights Center to find the data, insights, key takeaways and real-world examples to help you execute your buys confidently and successfully.
What is TV?
The modern consumer's definition of TV
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