Ben Vandegrift @ The TV of Tomorrow Show in San Francisco
Across the Industry

The TV of Tomorrow Show

Ben Vandegrift, VP Measurement at VAB, speaks with industry experts on the opportunities for marketers in streaming.

 MAY 24 - 25, 2023 | San Francisco, ca

TVOT SF 2023 brought together 150+ prominent speakers and panelists who are driving innovation in such areas as advanced advertising, audience measurement and research, attribution, audience-based buying, broadcast/local TV, ATSC 3.0/NEXTGEN TV, FAST, AVOD, SVOD, interactive programming, social video and beyond, to share unique insider-insights into their work and the strategic thinking that guides it, and to explain and debate their respective visions for television’s future.


Innovation in Streaming and CTV

Connected TV is one of the fastest growth areas in video advertising, forecast to grow 21% in 2023 to $25 billion in the US alone. This session highlights areas of innovation within CTV such as identity, data collection, advanced audiences and representation. The panel discussses how advancements in these areas will help advertisers to better target, engage and measure audiences, as well as better quantify campaign success.


Ben Vandegrift

VP of Measurement Solutions


Helen Lum

Executive Vice President


Emily Kistner

Director of New Business and Identity Solutions


Charbel Makhoul

GM/VP of Product Management, Data Science and Analytics

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