How TV Advertising Grows Brands
Real-world analyses and case studies proving the full-funnel impact of TV
DATE: Wednesday, June 28, 2023
TIME: 1:00-1:45PM EDT / 10:00-10:45AM PDT
Join us for a new VAB INSPIRE webinar, featuring Tatari, where we will showcase the many ways that multiscreen TV advertising can help marketers deliver brand KPIs and grow businesses across the funnel.
Through custom analyses and real-world examples, together, VAB and Tatari will show how TV campaigns deliver on many common brand KPIs across the purchase funnel. Many brands, regardless of size, business model or target audience, will recognize their own objectives in this analysis and see how TV was used to meet them. These include a look at how TV can turn brands into household names, drive website traffic, successfully launch new products, cast a positive halo effect on to other digital platforms and grow a brand’s share of market. This discussion will equip you with the data and insights needed to include TV in your marketing plan and how it can be used to effectively deliver upon your marketing KPIs.
Session Speakers
Jason Wiese
SVP, Director of Strategic Insights
Amit Sharan
SVP, Marketing
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