Left to Your Own Devices – June 2023
The latest stats on device usage, such as average audience size, reach and time spent on devices like TV, mobile, tablet, radio and more
Staying Current on Streaming – June 2023
The latest data on connected TV consumer behaviors. See how consumers are using their connected devices to consume content as the ecosystem continues to grow
At the Movies - 15 Reasons to Include Cinema Within a Video Ad Campaign
The latest data on connected TV consumer behaviors. See how consumers are using their connected devices to consumer content as the ecosystem continues to grow
Welcome to TV - Full Year 2022
Learn more about the 303 new advertisers across 71 product categories that invested over $1.3 Billion in national TV in 2022
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“Progress isn’t owned by a single company, and if the internet age has taught us anything it is that innovation isn’t either.”
Josh Chasin, Chief Measurability Officer, VideoAmp
Broadcasting+Cable OP-ED, "Future Proofing Representation in Measurement Means Jettisoning Legacy Mindsets and Methodologies”
TV Upfront Historical CPMs
For VAB members-only, historical broadcast and cable primetime CPMs
The Truth About CTV Ad Fraud
Clarifying marketplace confusion around ad fraud in multiscreen TV and defining what does and does not constitute fraud
Setting the Stage: 15 Streaming Trends That Will Impact Marketing Plans in 2023
The must-know viewing behaviors, marketplace dynamics and streaming trends influencing advertisers in 2023
Staying Ahead of the Churn: Why migrating audiences means new ad opportunities for brands
Learn how marketers can turn subscription churn into an engagement opportunity
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